Aggrigator Marketplace To Power ALBA Organics Food Hub

SALINAS, Calif.Dec. 20, 2016 /PRNewswire/ -

-  Aggrigator™ announced the agreement to partner with and operate ALBA Organics, in the Salinas valley. This partnership will connect small farmers to restaurants and groceries through the Aggrigator Farm to Shelf Marketplace. The partnership will enable small farmers to connect directly with consumers of fresh produce. It will also give them access to the tools and technology of large distributors allowing them to better manage on-line order processing, inventory flow, transportation, and delivery. 

The ALBA Organics food hub will be a standard for Aggrigator in how to operate food hubs and build better connections for other food hubs to emulate. It will also serve to connect new farmers and food hubs in the region to the Aggrigator marketplace.


Aggrigator is a B2B "farm-to-shelf" marketplace:  Our technology provides a platform for both the buyers and sellers of fresh produce to access markets across the entire fresh produce transactional pipeline. We bring participants in so they are able to buy, sell, and fulfill transactions together to create viable economies of scale and create a fresh produce supply chain capable of servicing large demand markets. Learn more at


ALBA (Agriculture and Land-Based Training Association) generates opportunities for farm workers and limited-resource farmers to grow and sell crops from two organic farms in Monterey County. ALBA aims to contribute through 1) human resources; 2) growing marketing alternatives for small-scale farmers; and 3) the enhancement of biological diversity and protection of natural resources. Learn more at

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SOURCE Aggrigator

AGGRIGATE ME ! An Aggrigator Case Study, by Florian Egli, Mercator Fellowship on International Affair

Mercator Fellow in International Affairs takes a serious look at Aggrigator.

"Many viewpoints – economic, social, cultural, environmental – converge to the conclusion that smallholder farming should be sustained where it still exists and reinforced where it is in decline. Public policy and development aid may be factors to push smallholder farming, but a new marketplace needs to emerge in order to make it a sustainable business, able to compete with large-scale industrial farming, in the future. Aggrigator makes this proposition with a tool that connects the small grower to access bigger markets, allowing the grower to surpass the bottleneck broker, to pool resources and to farm more efficiently thanks to IT support. The buyer on the other hand benefits from a reliable supply of a wide range of fresh local produce from one point of sale without the expense and hassle of managing many relationships from multiple suppliers."

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The PMA brought together over 1,800 people from the fresh produce industry, including 600 buyers from across the supply chain at this only event focused on fresh produce in foodservice.

The Aggrigator VP Team, led by Travis Pendleton and Karen-Marie Feliz were there to present Aggrigator and to introduce potential new partners to the benefits that our aggregated marketplace for local fresh produce supply brings to buyers, sellers and value chain partners.

The Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption

Travis Pendleton at the PMA 2016 for Aggrigator