AGGRIGATE ME ! An Aggrigator Case Study, by Florian Egli, Mercator Fellowship on International Affair

Mercator Fellow in International Affairs takes a serious look at Aggrigator.

"Many viewpoints – economic, social, cultural, environmental – converge to the conclusion that smallholder farming should be sustained where it still exists and reinforced where it is in decline. Public policy and development aid may be factors to push smallholder farming, but a new marketplace needs to emerge in order to make it a sustainable business, able to compete with large-scale industrial farming, in the future. Aggrigator makes this proposition with a tool that connects the small grower to access bigger markets, allowing the grower to surpass the bottleneck broker, to pool resources and to farm more efficiently thanks to IT support. The buyer on the other hand benefits from a reliable supply of a wide range of fresh local produce from one point of sale without the expense and hassle of managing many relationships from multiple suppliers."

Aggrigator signs on leading Organic Fresh Produce supplier, Duncan Family Farms, to e-commerce.

SALINAS, Calif., Aug. 23, 2016 /PRNewswire/ -- Aggrigator™ signed Duncan Family Farms to its fresh produce B2B e-commerce marketplace today. The Arizona-based certified-organic producer is among the top three producers of certified-organic salads and fresh produce in the United States.

"Aggrigator is working to connect the fragmented world of fresh produce supply and demand for businesses with e-commerce. We are excited to sign leaders like Duncan Family Farms to our e-commerce marketplace, creating value for buyers and suppliers alike. The benefits of quality and scale that Duncan Family Farms provides, leveraged via the e-commerce marketplace will be a win-win for both companies, as we bring our unique demand-supply-fulfillment model to the local ecosystem," said Gerard Rego, Aggrigator's cofounder & CEO.

Aggrigator's B2B e-commerce marketplace for fresh produce is the next step in aggregating demand-supply and fulfillment not just for Duncan Family Farms but also for the whole agriculture industry.

"Duncan Family Farms' roots are to add value by providing produce that is organically grown, with the best processes and quality, enabling us to fulfill our mission of providing healthy food, making a strong contribution to the environment and giving back to the community," said Will Feliz, President of Duncan Family Farms. "The Aggrigator marketplace technology and business model enable us to access markets and expand our supply chain footprint to keep pace with growth, while reducing friction in the market for everyone."

Aggrigator is a B2B "farm-to-shelf" marketplace:  Our technology provides a platform for the buyers and sellers of fresh produce to access markets across the entire fresh produce transactional pipeline. We bring participants in food buy/sell/fulfill transactions together to create viable economies of scale and a fresh produce supply chain capable of servicing large demand markets. Learn more at www.aggrigator.com.  

Duncan Family Farms is a multi-regional certified organic farm founded in 1985 on the premise of bridging the gap between urban and rural life through agricultural tourism. Today Duncan Family Farms has multi-regional operations located in Central Arizona, the Imperial Valley, on the Central Coast and its inland valleys in California. The geographic diversity of these organically certified growing locations positions Duncan Family Farms as one of the leading organic growers in the United States. Learn more at www.duncanfamilyfarms.com.

 

Aggrigator features as one of "77 Startups Powering The Future Of Farming And Agribusiness"

 

The CB Insights group used their data to identify 77 private companies in agriculture tech and categorised them into seven main categories.

Aggrigator distinguishes itself amongst those companies listed as marketplaces, "we are the only company out there doing B2B for fresh produce orders and fulfilment that can enable buyers to get large orders, whilst maintaining a supply base of small farmers", says Dr Benjamin Warr, Co-Founder and CSO. While we support local small farmers our approach is not based on fixed collection times, CSA boxes or home delivery. "Our objective is very definitely to be a true marketplace where buyers and sellers interact and exchange in the simplest manner, facilitated by seamless m-commerce functionality and powerful analytics".

The startups amongst which Aggrigator is listed address a variety of key problems facing the agriculture industry and provide provide a range of services, new technologies, insights, new ways of farming, and more.

CB Insights defined agriculture tech as technology increasing the efficiency of farms, in the form of software, sensors, aerial-based data, internet-based distribution channels (marketplaces), and tools for technology-enabled farming that doesn’t require the traditional setting and inputs.

Aggrigator at the Product Marketing Associations (PMA) July Monterey Conference

The PMA brought together over 1,800 people from the fresh produce industry, including 600 buyers from across the supply chain at this only event focused on fresh produce in foodservice.

The Aggrigator VP Team, led by Travis Pendleton and Karen-Marie Feliz were there to present Aggrigator and to introduce potential new partners to the benefits that our aggregated marketplace for local fresh produce supply brings to buyers, sellers and value chain partners.

The Produce Marketing Association is a trade organization representing companies from every segment of the global fresh produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption

Travis Pendleton at the PMA 2016 for Aggrigator

Financial Leader, Pramod Kabra joins Aggrigator's Board of Directors

SALINAS, Calif., Aug. 9, 2016 /PRNewswire/ -- Aggrigator™ today announced that Pramod Kabra was elected to the Aggrigator's board of directors

 

Pramod is an angel investor in Aggrigator's mission as the world's first aggregated marketplace platform. "As a team we look forward to benefiting from Pramod's deep expertise in supplychain, financial services, logistics and organization leadership. Pramod will be working with the leadership team; investors and board of directors to set the foundation for Aggrigator's business in enabling ecommerce in the general produce space," said Gerard Rego, Aggrigator's cofounder & CEO. "We are excited to have Pramod on the team as we scale the next phase of our growth said Dr. Benjamin Warr, Cofounder & CSO.

"Aggrigator is in a space that is highly fragmented with a very long tail in the hundreds of billions of dollars in the United States, but also with the same dynamics in India, China, Africa, Europe and the South America. The food economy is critical industry that impacts everyone's daily lives. Technology, analytics and the ability to connect multi-sided markets is where the time has come with the opportunity to enable demand supply and fulfillment while removing friction in the transaction," said Pramod Kabra.

Pramod Kabra serves as a Partner at India Value Fund Advisors Private Ltd., where he is responsible for creating and working with the portfolio of IVFA investee companies that span cable and ISP services, logistics, transportation, media, FMCG, financial services, microfinance and radio taxi services. Prior to joining IVFA in 2007, Pramod spent 23 years with Unilever across multiple roles in finance, M&A, Supplychain and held various leadership positions including that of head of treasury for Asia and Africa region and Board member of the Global Home Care Category Team. He holds a Bachelor's degree in Commerce and is a qualified Chartered Accountant.

Aggrigator is a B2B "farm-to-shelf" marketplace:  Our technology provides a platform for the buyers and sellers of fresh produce to access markets across the entire fresh produce transactional pipeline. We bring participants in food buy/sell/fulfill transactions together to create viable economies of scale and a fresh produce supply chain capable of servicing large demand markets. To learn more please visit our website.

Former GE veteran, Analytics and BPO pioneer Pramod Bhasin joins Aggrigator's Board of Directors.

SALINAS, Calif., Aug. 2, 2016 /PRNewswire/ -- Aggrigator™ today announced that Pramod Bhasin was elected to the Aggrigator's board of directors.

Pramod is an angel investor in Aggrigator's mission as the world's first aggregated marketplace platform. "We look forward to Pramod's bold leadership in enabling create the foundation for strong governance, organization building experience and his vision to create and transform whole industries as he did with the BPO and analytics industry he created". In addition, this is where we move from our Series Seed1 to our Series A round and start what is our next phase of growth as a startup and Pramod's leadership for the future is most critical where analytics, insight and technology will add value off-line to the fresh produce industry and $700B food economy", said Gerard Rego, Aggrigator's cofounder & CEO.

"I share Aggrigator's mission to connect aggregated markets to small farmers globally. The ability of true aggregation has the potential to truly transform the agriculture and general produce space by aggregating demand-supply and fulfillment for such a critical industry where technology, analytics and marketplaces are the key to solving the challenge of fragmentation", said Pramod Bhasin.

Pramod Bhasin a former GE executive currently serves as the Vice-Chairman of GENPACT and the founder of the Business Process Management industry in India that employs millions of professionals. Prior to GENPACT Pramod as an GE veteran for over 25 years in markets that spanned US, Europe andAsia, before taking over as head of GE Capital India where he created and lead pioneering initiatives and JVs in the market. Pramod is a Chartered Accountant from Thomson McLintock & Co., London and holds a Bachelor of Commerce degree from the Delhi University.

Aggrigator is a B2B "farm-to-shelf" marketplace:  Our technology provides a platform for the buyers and sellers of fresh produce to access markets across the entire fresh produce transactional pipeline. We bring participants in food buy/sell/fulfill transactions together to create viable economies of scale and a fresh produce supply chain capable of servicing large demand markets. To learn more please visit our website.